The Rise of AI in Marketing
Generative AI is no longer emerging—it’s embedded in how modern marketing functions. Some agencies are racing to automate content as fast as possible. That’s not what we’re doing at Position : Global.
We’re not replacing creative. We’re protecting it.
A New Title for a Critical Role
We’ve officially added a second title to our Managing Editor, Sara Lunsford: AI Voice & Policy Director. This isn’t just a reflection of what she’s already been doing behind the scenes—it’s a deliberate move that signals our commitment to voice integrity, editorial quality, and ethical AI usage.
What Does an AI Voice & Policy Director Do?
Our clients don’t just need words. They need voice systems—frameworks that ensure their brand sounds like itself across platforms, formats, and even inside generative AI environments.
In her expanded role, Sara leads the development of:
- AI-integrated voice frameworks that preserve brand tone and identity
- Internal policies for ethical and strategic use of generative AI tools
- Editorial systems that ensure human oversight and voice consistency at scale
Her work bridges traditional editorial quality with forward-thinking operational design. It’s voice strategy with accountability built in.
No, AI Isn’t Writing Your Content
Let’s be clear: we do not use AI to generate client content end-to-end. Every piece of work that comes from Position : Global is human-crafted, with AI used only to support workflows—not to create or replace original ideas.
We use generative tools when and where they make sense: to support consistency, test tone applications, and optimize scale. But every message we deliver is reviewed, shaped, and signed off by an experienced writer and editor.
The story is still yours. The voice is still yours. Our systems make sure it stays that way.
What This Means for Our Clients
If you’re already working with us, this change simply names what we’ve already been doing—ensuring that your message remains yours, no matter how the landscape evolves.
If you’re new to Position : Global and wondering how to:
- Scale your brand voice without losing control
- Integrate AI without compromising your integrity
- Build systems that support content, not replace it
We’d love to talk. We don’t just offer strategy. We become your voice team.
Looking Ahead
Creative work belongs to people. AI is a tool—not a shortcut. And voice is something worth protecting.
If that resonates with you, we’d love to talk about it.
