Welcome to the “Word of the Week,” where we share an agency or industry keyword, buzzword, or phase for your further edification when working on your marketing or advertising! Join us every Friday for an updated word for your lexicon below! January 20th’s word is: Branding. Branding: The process of creating and promoting a brand,… Read more »
If you work in an ad agency, are a marketer, or are just an advertising enthusiast, you have probably heard that Cookies are Crumbling in terms of digital analytics. This should come to no surprise as the aged biscuit has been on its last leg for some time. Safari & Firefox have already blocked them… Read more »
SEO is continuously evolving, and in a post-2020 world, things are no different for search engine optimization. Google will be undergoing a series of ranking algorithm shifts that are important to keep in mind when optimizing your posts and site in 2021. That’s where we come in! Now, before you panic and think this shift… Read more »
This past weekend, we returned from a family vacation of nearly two weeks in Florida, a week was spent at Disney in Orlando and a week on the Gulf Coast on Sanibel Island. Sanibel is a place that I’ve been visiting with my family since I was a kid. It is probably one of the… Read more »
Businesses and individuals can both instill their identity and make their companies easy to find online by claiming their personal and professional locations on the platforms their clients use. Business B2B Social Network Tips What platforms do you use to reach your customers? Are you selling exclusive B2B or B2C, or do you have a… Read more »
Confession: I’m an Apple Fanboi. Those who know me are acutely aware of this. If it starts with “i”, chances are I’ll buy it. I can be a little discriminating, but my experiences with the brand and every customer service touch have reinforced that feeling. P:G uses QuickBooks for our accounting, The interface is old,… Read more »
“Big Data”. The phrase is ubiquitous now, like “cloud computing”. In theory, it essentially refers to having a large amount of data pertaining to purchases, transactions or behaviors that can be aggregated, analyzed and then used for some other purpose, oftentimes marketing or selling additional services. There are many ways to use this data, whether… Read more »
Surveys are an invaluable barometer for companies who are looking to get a reading on how they’re doing in the eyes of their customers or prospects.There are many ways to conduct surveys online for little or no cost, and they also can be integrated with CRM or or email campaign software to propagate the results… Read more »
If your business is going to advertise a service on your website or get someone to sign up for a newsletter, QR codes are a quick way to get people to the appropriate landing page, but you have to use them properly. I will briefly explain QR codes and give you three tips to make… Read more »