The Breaking News Boggle Board

Position : Global does it all.

“One last check of Twitter,” I said to myself laying in bed around 22:30 on Thursday night, June 15th. What could possibly be… Oh.  And with that, I retrieved my computer and got busy, posting to probably half a dozen client LinkedIn feeds about the breaking and urgent news of the day, really of the… Read more »

Backlinking: Back off Black Hat!

Backlinking

In the wild and crazy world of SEO, backlinking can either make or break you. But, don’t worry, we’re here to help you navigate the dangerous waters of bad backlinks. In 2023, you’ll want to steer clear of the following types of links if you want to keep your SEO strategy on straight and narrow…. Read more »

Backlink Best Practices 2023

Backlink Part 1

Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs.  What is a Backlink? Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links… Read more »

Be Prepared for Your Big Moments

On September 10th, AirStrip Technologies discovered that they couldn’t handle the traffic on their site when it was showcased in the Apple Watch demonstration during the keynote speech. “Our website was crashed within seconds,” AirStrip CEO Alan Portela said. Within hours of the keynote, Airstrip received product inquiries which crashed the company’s servers. Having watched… Read more »

Zombie content marketing

A lot of what I do for clients is to focus on what is called content marketing, in other words providing and developing materials that will live on for a very long time and can even be repurposed.  When a company has something notable happen, or they undertake a project or participate in an event that… Read more »

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