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Web Development

WEB DEVELOPMENT

Lead-Driven

Your website is more than just a digital brochure

Position : Global understands the vital role that proper usage of visual and written language plays in designing websites for logistics and B2B companies. This is intrinsic in conferring trust and encouraging a visitor to continue exploring your website and learning more about the company. Businesses should focus on two key deliverables when designing and maintaining their websites. First, the site is the always on-message salesperson, education hub, and serves as a gateway to technology and visibility platforms. Second, and equally important, is to tell your story and clearly communicate your value proposition, differentiating yourself from your competitors. This allows potential clients the opportunity to evaluate and assess your company on their own terms and time before making contact. As the hub of your entire online presence and a powerful tool for generating leads and driving business growth, Position : Global understands the critically important reputational role of your site, and we specialize in creating sites that go beyond mere aesthetics to become potent lead-generation engines and strong business assets that resonate with your customers.

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WEB DEVELOPMENT

Lead-Driven

Our Approach

Our web development process is rooted in a deep understanding of your business goals, target audience, and industry landscape. We begin by conducting thorough research and analysis to inform our strategy and design decisions. This includes:

We dive deep into understanding your customers and target audiences, knowing that language and calls to action will vary by trade lane, vertical, and service.

By analyzing your competitors’ online presence, we identify opportunities to differentiate your brand from theirs and highlight areas where you excel compared to them.

We develop a comprehensive search engine optimization strategy to ensure your website ranks well for relevant keywords and attracts organic traffic.

Our team creates intuitive, user-friendly interfaces that guide visitors seamlessly through your site, encouraging engagement and conversions.

We ensure your website looks and functions flawlessly across all devices, from desktop computers to smartphones and tablets.

WHAT WE DO

WEB DEVELOPMENT

Our web development services include a range of features designed to maximize your online presence:

Custom Design:

We create visually stunning, on-brand designs that rely on your own images, history, testimonials, and resources to stand out in the crowded field of competitors.

Content Management Systems:

We implement user-friendly CMS solutions that allow you to easily update and manage your website content, including designing custom post-types for things like schedules, image galleries, case studies, and online tools and resources.

Lead Generation Forms:

We strategically place and design contact forms to capture valuable visitor information and nurture potential customers.

Integration with Marketing Tools:

We seamlessly integrate your website with CRM systems, email marketing platforms, and other tools to create a cohesive marketing ecosystem.

Performance Optimization:

We optimize your website’s loading speed and performance to provide a smooth user experience and improve search engine rankings.

Security Measures:

We implement robust security protocols to protect your website and your visitors’ data from potential threats.

Secure Backups:

Daily, encrypted backups of your site allow us to quickly restore the site in the event of a problem.

Privacy Management:

The management of personal data across jurisdictions will require solutions that allow users to opt in and out of collection.

ADA Compliance:

Depending upon anticipated site traffic volumes, solutions such as high-contrast images and the ability to read parts of the site may be a legal requirement.

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Industry-Specific Expertise

As specialists in the logistics and supply chain industry, we bring a unique understanding of your sector’s specific challenges and opportunities. This expertise allows us to create websites that not only look great but also effectively communicate your value proposition to potential clients in the logistics space. International or domestic, shipper or agent, asset heavy or asset-light, we know how to speak to potential buyers of your service.

Analytics and Continuous Improvement

At Position : Global, we believe that launching a website is just the beginning. We provide ongoing support and optimization services to ensure your digital presence continues to evolve and improve:

Web Analytics

We set up comprehensive analytics tracking to monitor visitor behavior, engagement patterns, and conversion rates.

Regular Performance Reports

Our team provides detailed reports on your website’s performance, offering insights and recommendations for improvement.

A/B Testing

We conduct split tests on key elements of your site to continually optimize conversion rates and user experience.

Content Strategy

Based on analytics data, we help you develop an ongoing content strategy that addresses your audience’s needs and supports your business goals.

Tech Stack:

Tech Logos

Tech Stack:

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The Position : Global Advantage

Choosing Position : Global for your web development needs means partnering with a team that understands the nuances of the logistics industry and the power of digital marketing. We create websites that serve as:

computer screensYour 24/7/365 digital storefront and brochure.
computer chipThe central hub of your digital marketing efforts.
RocketA powerful lead generation tool.
computer screenA platform for showcasing your expertise and thought leadership.
customer supportA customer support resource.

By combining industry knowledge, technical expertise, and a data-driven approach, we transform your website into a strategic asset that drives business growth and establishes your company as a leader in the logistics and supply chain sector.

Ready to elevate your online presence and turn your website into a powerful business tool? Contact Position : Global today to start your web development journey.