The world has always been a big place, but felt small to those who work in logistics. It’s due in large part to the trust that two people – or companies – working in concert on either side of a shipment had in ensuring it was handled smoothly from start to finish. In the past, you could set a watch, clock, or calendar by the seasons of shipping, but those days are gone. Whether through advances in civilization, shipping, technology, or just time; the rhyme, reason, and rhythm have been consigned to the past.
Disruption today doesn’t require a global presence, it can be a small, nimble guerilla company or group of actors whose interests are not always beneficial to shipping or civilization writ large.
“The only certainty is uncertainty,” is the mood and motto of the day. But though the global order is feeling like it is about to be ripped asunder by actions and events, there are a finite number ways that logistics can and will operate, innovation, and rapid advancement be damned.
I look at it differently, though. Not unlike the difference between playing Tetris and constructing a wall, the former rewards completion and evaporation, the other prioritizes stability. There’s no query you can ask the internet or ChatGPT or whatever your LLM of preference is that is a substitute for the knowledge, and most importantly, the context, of what got the movement of cargo where it is today. That time in the business as an operator, manager, and leader, coupled with significant interactions with other stakeholders all engaged in the identical successful pursuit of cargo movement, means that P : G’s customers are benefitting from our years of experience in knowing how to read what is happening, formulate a communications plan unique to our client and their audience, and during a time of relentless chaos, brings calm.
In an industry where uncertainty is the only constant, leadership isn’t just about managing disruption—it’s about creating stability. At P : G, we combine deep industry expertise with strategic communication to help our clients stay ahead, no matter how unpredictable the landscape. Because in a world of shifting variables, experience and insight make all the difference.
Want to know more? Get in touch today.
