Backlink Best Practices 2023

Get ready folks, because we’re about to dive into the wild and wacky world of the backlink! But don’t worry, we’ll help you side-step those quicksand traps error bogs. 

What is a Backlink?

Let’s start by defining backlinks. Think of them like a little “vote of confidence” for your website. It’s when another website links back to yours, telling search engines like Google, “Hey, this website is pretty cool and you should check it out.” This is beneficial because the more of these votes you have, the higher your website will rank in search engine results pages (SERPs) and that means more visibility to a wider audience. 

In 2023, you’ll want to focus on building relationships with websites and content creators in your industry and create high-quality, shareable content that will naturally attract backlinks. It’s not just about quantity, it’s about quality, too. A few high-quality backlinks from authoritative websites are worth way more than a ton of low-quality ones.

Is Your Backlink Relevant?

When it comes to backlinks, relevance is key. You’ll want to make sure you have links from websites that are relevant to your industry and that provide context to the content on your website. And don’t forget about brand mentions! Even if a website doesn’t link back to you, just mentioning your brand name can help establish you as a thought leader in your industry.

Another important aspect of backlinks is location, location, location. With more and more people using mobile devices to search for products and services in their local area, it’s crucial to have a strong local SEO strategy. A big part of that is building local backlinks. You know, those links from websites that are based in or cater to the same local area as your business.

Now, let’s talk about Nofollow links. These are links that don’t pass on “link equity” and don’t affect the link target’s ranking in search engine results. With the rise of sponsored and paid content, it’s important to make sure these links are marked as Nofollow to avoid penalties from search engines (no one likes being knocked down in rankings). 

Last but not least, voice search is on the rise. More and more people are using voice assistants like Alexa and Google Assistant to search. So, to optimize your website for this new way of searching, you’ll want to create content that is optimized for long-tail keywords (longer and more specific search phrases that are less commonly used by people searching on the internet) and include structured data to help search engines understand the context of your content.

2023 and Beyond

As we navigate through 2023, the backlink will still be an important aspect of SEO. But, the most valuable backlinks will be of high quality, relevant, and provide context to your website’s content. Additionally, make sure to pay attention to brand mentions, local backlinks and sponsored or paid links, and optimize for voice search to stay ahead of the game. 

Remember, building relationships, creating high-quality content, and keeping an eye on the ever-changing digital landscape is key to a successful backlink strategy. Reach out to our amazing team of experts if you have more questions concerning your SEO and backlinking needs!