News Archives - Position : Global

Marketing News

Conference Marketing Strategy: Are You Actually Working the Show?

There's a difference between attending a conference and working one. A real conference marketing strategy starts weeks…

Doug15 April 2026

News

From Disruption to Direction: Dispatches from the 2026 JFK AirCargo Expo

On Thursday, March 19th, I was in New York to attend the annual JFK Air…

Position Global25 March 2026

Marketing News

Planning Your 2026 Conference Strategy Before It Plans You

Your 2026 Logistics Events Calendar: A Survival Guide Whether you're chasing the latest in warehouse automation…

Position Global16 February 2026

Marketing News

Cold Emails Are Dead Weight—And Here’s Why Your Business Should Drop Them

The inbox has become a battleground, and cold emails are losing. If you're still relying…

Position Global22 January 2026

Advertising News

5 MORE B2B Marketing Fails in Logistics (And How to Fix Each One

Thought five reasons were enough? In an industry where we've ignored modern marketing for 30…

Position Global29 December 2025

Advertising News

5 B2B Marketing Fails in Logistics (And How to Fix Each One)

Your warehouse can tell you the exact location of a pallet at 3 AM. But…

Position Global14 December 2025

News

WESCCON 2025: CBP Collections Surge 122%, AI Transforms Customs Brokerage, and Cargo Theft Legislation Advances

There are few events I enjoy attending more each year than WESCCON and it's a…

steveadmin20 October 2025

News

Employee Spotlight: Meet Yulian, Our Newest Junior Account Executive

When opportunity knocks, sometimes it’s through a LinkedIn post from a favorite professor. That’s precisely…

Position Global29 August 2025

News

Why We Gave Our Managing Editor a Second Title — and What It Means for You

The Rise of AI in Marketing Generative AI is no longer emerging—it's embedded in how…

Position Global08 August 2025

News

A Hermes Creative Award — and What It Means for Our Clients

When Position : Global was born, it was with a simple idea: marketing for logistics…

Position Global14 July 2025

News

Scaffolding, Not Shortcuts: Writing with AI as an Injured and Neurodivergent Author

I don’t use AI because I’m lazy.I use AI because I’m a writer with carpal…

Erin Avant19 May 2025

News

AirCargo 2025 Conference Summary

I recently had the opportunity to attend AirCargo 2025 in Dallas, Texas, where participants and…

Position Global20 March 2025

News

Conference Marketing Strategy: Are You Actually Working the Show?

From Disruption to Direction: Dispatches from the 2026 JFK AirCargo Expo

Planning Your 2026 Conference Strategy Before It Plans You

Cold Emails Are Dead Weight—And Here’s Why Your Business Should Drop Them

5 MORE B2B Marketing Fails in Logistics (And How to Fix Each One

5 B2B Marketing Fails in Logistics (And How to Fix Each One)

WESCCON 2025: CBP Collections Surge 122%, AI Transforms Customs Brokerage, and Cargo Theft Legislation Advances

Employee Spotlight: Meet Yulian, Our Newest Junior Account Executive

Why We Gave Our Managing Editor a Second Title — and What It Means for You

A Hermes Creative Award — and What It Means for Our Clients

Scaffolding, Not Shortcuts: Writing with AI as an Injured and Neurodivergent Author

AirCargo 2025 Conference Summary

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