Building Organizational Trust
The TMSA 2023 Executive Leadership Summit was a terrific event that sought to help logistics firms support their marketing and sales efforts from a 30000 foot view. Presentations this year focused on Trust, AI, DEI, and better ways to partner with your clients. Here are my notes from the opening keynote, on trust. To learn… Read more »
Q4 Supply Chain Predictions
“I’ve got to admit it’s getting better, better, better… It’s getting better all the time!” ~Paul McCartney “It can’t get no worse.” ~John Lennon and George Harrison Getting Better, 1967, Sgt. Pepper’s Lonely Hearts Club Band After a roaring 2020, logistics is having a hangover. Rates are down, fuel is up, and ocean capacity, that… Read more »
Behind the Scenes SEO Tools
Search engine ranking is more than what you see on the page Greetings, digital aficionados! Here at Position : Global, we take great pleasure in delving deep into the fascinating nuances of SEO (or I do, at the very least), and today, we steer our focus toward a topic that often doesn’t get the spotlight… Read more »
Diving Deep with Scott Case: A Candid Chat on P : G’s Expertise
Greetings, logistics enthusiasts and marketeers! The airwaves were buzzing recently as our very own Scott Case took to the microphone with Eric Dye (producer of Enterprise Radio), offering invaluable insights on the dynamic interplay between industry expertise and impactful marketing. If you missed it, we’ve got your back! In this illuminating podcast episode, Scott dives… Thoughts
The ESG Shift in Logistics: A Chat from Position : Global’s Desk
Hey there, logistics aficionados! As we’re sure you’re aware, here at Position : Global, we don’t just glance at graphs and nod. We delve deep, staying attuned to the heartbeat of logistics and making sense of the intricate dance of data, trends, and innovations that make our industry so fascinating. When Scott Case, our beloved… Website
Navigating the Perfect Storm: A Guide to Crisis Communications for Logistics Companies
Picture this: You’re happily sailing through the calm seas of daily logistics operations. Out of nowhere, a storm hits! This tempest could take the form of a natural disaster, a data breach, labor stoppage or even a global pandemic. How do you keep your ship afloat in such tumultuous waters? Crisis communication is your compass… Client Relationships
Cultivating Trust: The Heartbeat of Client Relationships at Position : Global
Telling the client’s story is the name of the game when it comes to a marketing agency. We have to encapsulate the essence of the organization in only so many words, all the while keeping content dynamic, relevant, and engaging to the audience. There is no shortage of expertise that goes into such efforts ranging… Read more »
The Breaking News Boggle Board
“One last check of Twitter,” I said to myself laying in bed around 22:30 on Thursday night, June 15th. What could possibly be… Oh. And with that, I retrieved my computer and got busy, posting to probably half a dozen client LinkedIn feeds about the breaking and urgent news of the day, really of the… Read more »
Spinning the SEO Yarn: How We Tell Your Logistic Tales
Hey there, story enthusiasts! And by ‘”story,” we mean the captivating narrative of your brand in the bustling world of logistics. Welcome to another exciting episode of SEO Tales, brought to you by Position: Global. In today’s episode, we’re delving into the nitty-gritty of Search Engine Optimization (SEO), and how this silent yet potent digital… Read more »
Bridging Logistics and Humanity: Unveiling the Personal Stories Behind the Industry
Every story is different. Part of what I do here at P : G is take the personal stories of our clients and tell them in a way that bridges a gap between humanity and logistics. One of the things I hear most is how few of us came to logistics on purpose, unless we… Read more »
Programmatic: Matchmaker, Matchmaker, Make me a Match!
What Are Programmatic Ads? Programmatic ads are like the modern-day matchmakers of the marketing world; they introduce your business to the perfect people. As a result, B2B companies can benefit from higher levels of engagement and increased ROI. Programmatic advertising is a type of automated ad buying that uses algorithms to purchase digital ads based… Read more »