Social media is important for JFK Air Cargo because it provides a platform to connect with a broader audience, including industry professionals, potential clients, and stakeholders. Through social media, the association can share timely updates, industry news, and insights, enhancing its visibility and influence within the air cargo community. It also allows for real-time communication, fostering a sense of community among members and keeping them informed about developments, events, and networking opportunities. Additionally, social media can help promote the association’s initiatives, attract new members, and showcase the vital role JFK Air Cargo plays in the global logistics network, reinforcing its legacy and relevance since its founding in 1958.
Position : Global was retained to help the Association update their logo and their website and give the volunteer members of their board an easier way to manage events, upload documents such as Customs Pipelines and an airline directory that is one of the benefits of membership in the association.
P:G created the new log with a nod to the TWA terminal at JFK Airport, a building on the national register of historic sites. We then built a website that as of early 2016 was not used for collecting membership dues or payment for events, but is instead used to register people and share documents and lists that are members-only content.
The JFK Airport CBFFA is also utilizing their site to solicit sponsorships which adds revenue to their operating budget. The new site features large images, big headlines, and clear calls to action. Mobile versions optimize text and buttons to create usable tap targets and navigation patterns for smaller screens.
