CHALLENGE
The Foreign Trade Association is a trade association representing air freight forwarders, truckers, airlines and others in the air cargo supply chain globally, with a focus on the Southern Californian region. Before Position : Global, the FTA’s site featured basic information, a link to register for events and basic news posted by the group. The design and UE were lacking and in need of redesign and ease of use.
SOLUTION
Following discussions with their vision for the site and the way they wanted to engage their current members and recruit others, P:G set about creating a WordPress site that incorporates membership and event management, online payment of dues and event registrations, provides a photo gallery, integrates with their social networks and provides the Association with sponsorship opportunities that are integrated in the site’s design and are done tastefully and in the design spirit of the site.
Position : Global in tandem with Trade & Cargo Consulting writes their weekly member newsletter, while managing their Twitter account and LinkedIn group.
Position : Global also creates artwork that is used in print and on the website to promote special events such as their various events, holiday luncheon and webinars.
This association website integrates an event calendar, blog, industry news, online registration, image galleries and member advertisements in an extensive desktop site with lots of member content and engagement opportunities.
Mobile visitors can still navigate all pages of the site, including event registration, members-only content and directories, and association registration.
