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Public Relations

When paid advertising isn’t enough to distance yourself from the competition, an effective public relations strategy can be the difference maker.

Well planned public relations can effectively build and maintain a strong reputation, manage crises proactively, and drive business growth. At Position : Global, we offer comprehensive, scalable PR services tailored specifically to the unique needs of logistics companies, leveraging our deep industry knowledge and Scott Case’s recognized expertise in the field.

The Importance of PR in Logistics

Public relations in the logistics sector serves several critical functions:

Thought Leadership: Positioning executives as industry experts and influencers
Building Trust: Appearing in industry press or wider media can further credibility with clients, partners, and stakeholders
Managing Reputation: Things happen, and having a plan ready is imperative
Driving Visibility: Increasing brand awareness in a competitive market
Supporting Growth: Facilitating mergers, acquisitions, and expansion efforts
Crisis Management: Addressing and mitigating potential threats to reputation

Public Relations

Our Comprehensive PR Services

We develop and maintain strong relationships with key global media outlets in the logistics, supply chain industry and other B2B industries:

Craft compelling press releases and media kits
Secure interviews and feature opportunities in trade and business publications
Monitor media coverage and provide regular reports
Develop rapid response strategies for breaking news

We position your executives as go-to experts in the their respective field:

Secure speaking engagements at industry conferences and events
Place bylined articles in respected trade publications
Develop and pitch expert commentary on industry trends
Create and promote whitepapers and research reports
Manage executive social media profiles for increased visibility

We help you navigate challenging situations with strategic communication:

Develop comprehensive crisis communication plans
Provide 24/7 support during active crises
Craft messaging for various stakeholders (employees, clients, media, etc.)
Conduct post-crisis analysis and reputation recovery strategies
Offer media training specific to crisis scenarios

We ensure clear, consistent messaging across all corporate communications:

Develop key messaging and communication guidelines
Create internal communications to keep employees informed and engaged
Craft annual reports and corporate social responsibility (CSR) reports
Manage investor relations communications for public companies
Develop and maintain corporate FAQ documents

We maximize the impact of your presence at industry events:

Develop pre-event, on-site, and post-event PR strategies
Secure speaking opportunities and media interviews at key industry conferences
Manage press conferences and media briefings
Create buzz around product launches or major announcements
Provide on-site PR support during events
Post event PR

We guide you through the communication challenges of M&A activities:

Develop comprehensive communication plans for all stakeholders
Craft messaging to address employee concerns and maintain morale
Manage media relations throughout the M&A process
Ensure regulatory compliance in public communications
Develop integration communication strategies post-merger

We boost your company’s profile through strategic award submissions:

Identify relevant industry awards and recognition opportunities
Develop compelling award submissions and nominations
Manage the submission process and follow-up
Leverage wins through targeted PR campaigns
Showcase awards and recognitions in marketing materials

We help you build strong relationships with local communities:

Develop corporate social responsibility (CSR) initiatives
Manage communications for community engagement programs
Secure local media coverage for community involvement
Coordinate employee volunteer programs
Craft messaging around sustainability and environmental initiatives

We provide data-driven insights to continually improve your PR efforts:

Set up media monitoring and analysis tools
Provide regular reports on PR performance and ROI
Conduct sentiment analysis of media coverage
Benchmark PR efforts against industry competitors
Use analytics to refine and optimize PR strategies

Tailored PR Strategies for Logistics Companies

Our PR strategies are customized to address the unique challenges and opportunities in the logistics and supply chain sector:

For Global Logistics Providers

Develop strategies to build trust across diverse international markets
Navigate complex regulatory environments and trade issues
Highlight technological innovations and global network capabilities

For Specialized Logistics Services

Create targeted PR campaigns to reach niche markets
Showcase unique expertise and specialized solutions
Position the company as a leader in specific logistics segments

For Tech-Driven Logistics Companies

Communicate the value of AI, blockchain, and other emerging technologies in logistics
Position the company as an innovator and disruptor in the industry
Educate the market on new logistics technologies and their benefits

For Sustainable Logistics Initiatives

Develop campaigns highlighting environmental initiatives and green logistics solutions
Communicate sustainability goals and achievements
Position the company as a leader in sustainable supply chain practices

The Position : Global Advantage

Choosing Position : Global for your PR needs means partnering with a team that truly understands the nuances of the logistics and supply chain industry. We don’t just execute PR tactics – we develop strategic communication plans that align with your business goals and industry trends.

Our deep industry knowledge allows us to:

Speak the language of logistics, ensuring accurate and impactful communication

Identify newsworthy angles that resonate with trade and business media

Anticipate industry-specific challenges and proactively address them

Connect you with key influencers and decision-makers in the logistics sector

Provide context and insights that enhance the value of your PR efforts

Elevate Your Industry Presence

In an industry as dynamic and interconnected as logistics and supply chain management, effective PR can be a powerful differentiator. With Position : Global’s PR services, you can enhance your reputation, manage complex communications challenges, and position your company as a leader in the global logistics landscape.