Well planned public relations can effectively build and maintain a strong reputation, manage crises proactively, and drive business growth. At Position : Global, we offer comprehensive, scalable PR services tailored specifically to the unique needs of logistics companies, leveraging our deep industry knowledge and Scott Case’s recognized expertise in the field.
Public Relations
Public Relations
When paid advertising isn’t enough to distance yourself from the competition, an effective public relations strategy can be the difference maker.
The Importance of PR in Logistics
Public relations in the logistics sector serves several critical functions:
- Thought Leadership: Positioning executives as industry experts and influencers
- Building Trust: Appearing in industry press or wider media can further credibility with clients, partners, and stakeholders
- Managing Reputation: Things happen, and having a plan ready is imperative
- Driving Visibility: Increasing brand awareness in a competitive market
- Supporting Growth: Facilitating mergers, acquisitions, and expansion efforts
- Crisis Management: Addressing and mitigating potential threats to reputation
Public Relations
Our Comprehensive PR Services
- Media Relations
- Thought Leadership Positioning
- Crisis Communication
- Corporate Communications
- Digital PR and Social Media Management
- Event Promotion and Strategy
- Merger and Acquisition PR
- Industry Awards and Recognition
- Community Relations
- Measurement and Analytics
We develop and maintain strong relationships with key global media outlets in the logistics, supply chain industry and other B2B industries:
- Craft compelling press releases and media kits
- Secure interviews and feature opportunities in trade and business publications
- Monitor media coverage and provide regular reports
- Develop rapid response strategies for breaking news
We position your executives as go-to experts in the their respective field:
- Secure speaking engagements at industry conferences and events
- Place bylined articles in respected trade publications
- Develop and pitch expert commentary on industry trends
- Create and promote whitepapers and research reports
- Manage executive social media profiles for increased visibility
We help you navigate challenging situations with strategic communication:
- Develop comprehensive crisis communication plans
- Provide 24/7 support during active crises
- Craft messaging for various stakeholders (employees, clients, media, etc.)
- Conduct post-crisis analysis and reputation recovery strategies
- Offer media training specific to crisis scenarios
We ensure clear, consistent messaging across all corporate communications:
- Develop key messaging and communication guidelines
- Create internal communications to keep employees informed and engaged
- Craft annual reports and corporate social responsibility (CSR) reports
- Manage investor relations communications for public companies
- Develop and maintain corporate FAQ documents
We maximize the impact of your presence at industry events:
- Develop pre-event, on-site, and post-event PR strategies
- Secure speaking opportunities and media interviews at key industry conferences
- Manage press conferences and media briefings
- Create buzz around product launches or major announcements
- Provide on-site PR support during events
- Post event PR
We guide you through the communication challenges of M&A activities:
- Develop comprehensive communication plans for all stakeholders
- Craft messaging to address employee concerns and maintain morale
- Manage media relations throughout the M&A process
- Ensure regulatory compliance in public communications
- Develop integration communication strategies post-merger
We boost your company’s profile through strategic award submissions:
- Identify relevant industry awards and recognition opportunities
- Develop compelling award submissions and nominations
- Manage the submission process and follow-up
- Leverage wins through targeted PR campaigns
- Showcase awards and recognitions in marketing materials
We help you build strong relationships with local communities:
- Develop corporate social responsibility (CSR) initiatives
- Manage communications for community engagement programs
- Secure local media coverage for community involvement
- Coordinate employee volunteer programs
- Craft messaging around sustainability and environmental initiatives
We provide data-driven insights to continually improve your PR efforts:
- Set up media monitoring and analysis tools
- Provide regular reports on PR performance and ROI
- Conduct sentiment analysis of media coverage
- Benchmark PR efforts against industry competitors
- Use analytics to refine and optimize PR strategies
Tailored PR Strategies for Logistics Companies
Our PR strategies are customized to address the unique challenges and opportunities in the logistics and supply chain sector:
For Global Logistics Providers
- Develop strategies to build trust across diverse international markets
- Navigate complex regulatory environments and trade issues
- Highlight technological innovations and global network capabilities
For Specialized Logistics Services
- Create targeted PR campaigns to reach niche markets
- Showcase unique expertise and specialized solutions
- Position the company as a leader in specific logistics segments
For Tech-Driven Logistics Companies
- Communicate the value of AI, blockchain, and other emerging technologies in logistics
- Position the company as an innovator and disruptor in the industry
- Educate the market on new logistics technologies and their benefits
For Sustainable Logistics Initiatives
- Develop campaigns highlighting environmental initiatives and green logistics solutions
- Communicate sustainability goals and achievements
- Position the company as a leader in sustainable supply chain practices
The Position : Global Advantage
Choosing Position : Global for your PR needs means partnering with a team that truly understands the nuances of the logistics and supply chain industry. We don’t just execute PR tactics – we develop strategic communication plans that align with your business goals and industry trends.
Our deep industry knowledge allows us to:
Speak the language of logistics, ensuring accurate and impactful communication
Identify newsworthy angles that resonate with trade and business media
Anticipate industry-specific challenges and proactively address them
Connect you with key influencers and decision-makers in the logistics sector
Provide context and insights that enhance the value of your PR efforts
Elevate Your Industry Presence
In an industry as dynamic and interconnected as logistics and supply chain management, effective PR can be a powerful differentiator. With Position : Global’s PR services, you can enhance your reputation, manage complex communications challenges, and position your company as a leader in the global logistics landscape.
Ready to amplify your voice and elevate your presence in the logistics and supply chain industry?
Start crafting a PR strategy that drives business results.
