Marketing and Communications Planning
Marketing and Communications Planning
A well-crafted marketing and communications plan
Marketing and Communications Planning
The Importance of Strategic Planning in Logistics Marketing
- Situation Analysis
- Goal Setting and Strategy Development
- Integrated Marketing Communications Plan
- Digital Marketing Strategy
- Sales Enablement
- Internal Communications
We begin with a thorough assessment of your current marketing landscape:
- Conduct SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Analyze competitor strategies and market positioning.
- Review current marketing efforts and their effectiveness.
- Assess brand perception among key stakeholders.
- Identify industry trends and market dynamics impacting your business.
We work with you to define clear, measurable objectives and develop strategies to achieve them:
- Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing goals.
- Align marketing objectives with overall business goals.
- Develop positioning strategies to differentiate your brand.
- Create customer personas and journey maps specific to logistics buyers.
- Identify key performance indicators (KPIs) for measuring success.
- Set measurement and optimization plan.
We create a comprehensive plan that leverages multiple channels for maximum impact:
- Develop messaging strategies for different audience segments.
- Create content calendars for various platforms (website, social media, email, etc.).
- Plan PR activities and media relations strategies.
- Outline digital marketing tactics (SEO, PPC, display advertising, etc.).
- Integrate offline marketing efforts (trade shows, direct mail, print ads, etc.).
We leverage digital channels to increase your online presence and drive engagement:
- Develop a website optimization plan for improved user experience and conversion.
- Create social media strategies tailored to B2B logistics audiences.
- Plan pay-per-click (PPC) and display advertising campaigns.
- Implement retargeting strategies to re-engage website visitors.
- Develop lead generation and nurturing strategies
We align marketing efforts with sales’ needs to drive revenue growth:
- Develop sales collateral and presentation materials.
- Build tradeshow and event strategy
- Create case studies and success stories that highlight your logistics solutions.
- Plan sales training sessions on new marketing initiatives and messaging.
- Implement tools for seamless handoff of marketing-qualified leads to sales.
- Develop strategies for aligning marketing and sales KPIs.
We ensure your team is aligned with your marketing and brand messaging:
- Develop internal communication plans for new marketing initiatives.
- Create employee advocacy programs to amplify your brand message.
- Plan internal events and activities to boost employee engagement.
- Develop training materials on brand guidelines and messaging.
- Create strategies for gathering and implementing employee feedback.
Tailored Strategies for Logistics Companies
Our marketing and communications plans are customized to address the unique challenges and opportunities in the logistics and supply chain sector:
For Global Logistics Providers
- Develop strategies for consistent brand messaging across diverse markets.
- Plan for localization of marketing efforts in different regions.
- Create campaigns that highlight global network capabilities.
For Specialized Logistics
- Develop targeted marketing plans for niche logistics segments.
- Create thought leadership campaigns to showcase specialized expertise.
- Plan account-based marketing strategies for high-value industry verticals.
For Tech-Driven Logistics
- Develop strategies to communicate the value of innovative logistics technologies.
- Plan educational marketing campaigns to demystify complex tech solutions.
- Create campaigns that position the company as an industry innovator.
For Sustainable Logistics
- Develop marketing plans that highlight green logistics solutions.
- Create campaigns to communicate sustainability goals and achievements.
- Plan strategies for engaging environmentally conscious clients and partners.
The Position : Global Advantage
Choosing Position : Global for your marketing and communications planning means partnering with a team that truly understands the nuances of the logistics and supply chain industry. We develop strategic, data-driven initiatives that align with your business goals and industry trends.
Our deep industry knowledge allows us to:
Understand the complex buying processes in logistics and tailor strategies accordingly.
Identify key decision-makers and influencers in the logistics sector.
Anticipate industry-specific challenges and opportunities in marketing.
Leverage industry-specific channels and platforms for maximum impact.
Provide context and insights that enhance the effectiveness of your marketing efforts.
Elevate Your Marketing Impact
In an industry as dynamic and competitive as logistics and supply chain management, a well-executed marketing and communications plan can be a powerful driver of business growth. With Position : Global’s planning services, you can enhance your brand visibility, generate quality leads, and position your company as a leader in the global logistics landscape.
Just as you have a plan for growing your business, marketing needs a plan, too.
Discover how effective just having a marketing and communications plan can be for elevating brand awareness, supporting sales and putting quality leads in their pipeline.
Develop Your Strategic Marketing Plan
