Editorial Standards
What We Write About
Position : Global creates content for logistics, logistics technology, and transportation companies operating directly in or in support of domestic and global supply chains. We develop thought leadership, industry commentary, regulatory analysis, marketing copy, and strategic communications that help our clients engage their audiences with authority and clarity. Our content covers U.S. Customs and Border Protection and other regulatory agency regulations, harmonized tariff and duty changes, transportation industry related labor negotiations, bilateral, multilateral, and global trade agreements, supply chain disruptions, and the practical challenges facing importers, exporters, domestic manufacturers, and logistics professionals worldwide.
Who We Write For
We write for our clients’ audiences – the logistics professionals, supply chain managers, importers, exporters, and business leaders that our clients need to reach. This includes decision-makers who are directly affected by regulatory changes, companies seeking logistics services, and industry stakeholders who need clear, actionable insights about trade and transportation policy. Our role is to help our clients communicate with credibility and expertise to these audiences.
Why We Write
Our clients operate in industries where trust, expertise, and clear communication are essential. Many logistics and supply chain companies struggle to translate their deep technical knowledge into compelling content that resonates with their target audiences. We bridge that gap by combining marketing expertise with genuine understanding of logistics operations, regulatory complexities, and industry challenges.
Our Standards
- Industry Authenticity: We understand global and domestic supply chains and the entities which operate in them deeply enough to write with genuine authority and avoid the generic business speak that turns off industry professionals
- Client Voice Amplification: We help our clients communicate their expertise effectively while maintaining their unique perspective and brand voice
- Regulatory Accuracy: When addressing policy and compliance topics, we ensure accuracy and provide proper context based on actual industry experience
- Audience-First Approach: Every piece serves the needs of our clients’ target audiences, whether that’s building trust, demonstrating expertise, or driving business outcomes
- No Fluff: We avoid buzzwords and empty jargon, focusing on clear, valuable communication that reflects well on our clients
Corrections Policy
Our Commitment to Accuracy
Position : Global maintains high standards for all content we create on behalf of our clients. When errors occur in published content, we work quickly with our clients to address them appropriately.
How We Handle Corrections
Content Under Our Byline: For content published under Position : Global’s name, we follow standard correction practices – updating the content and noting corrections clearly with dates.
Client Content: For content published under our clients’ names or brands:
- We notify the client immediately upon discovering any error
- We provide corrected content and recommend appropriate correction methods based on the platform and severity of the error
- We support the client in implementing corrections that maintain their credibility and transparency
Types of Corrections:
- Minor Corrections: Small factual errors, dates, or details – updated with notation
- Significant Corrections: Material errors affecting analysis or recommendations – clear correction notice explaining the change
- Retractions: For fundamental errors that cannot be adequately corrected
Ethics Policy
Core Principles
Position : Global operates with integrity, transparency, and professional responsibility in all client work. We are committed to creating content that accurately represents our clients’ expertise while serving their audiences’ genuine interests.
Client Relationships and Confidentiality
- We begin engagements with binding agreements that include language governing non-disclosure and confidentiality
- We require employees to sign non-disclosure agreements which legally prevent them from divulging client information when their employment with Position : Global ceases
- We maintain strict confidentiality regarding all client information, strategies, and proprietary data
- We do not share client information between accounts or use one client’s insights for another’s benefit without explicit permission
- We clearly distinguish between our own thought leadership and work created on behalf of clients
Content Integrity
- We ensure all content accurately represents our clients’ capabilities, experience, and positions
- We do not fabricate credentials, case studies, or expertise claims on behalf of clients
- We verify factual claims, especially regarding regulatory or policy matters that affect our clients’ industries
- We maintain clear attribution and do not misrepresent the source of analysis or opinions
Conflicts of Interest
- We disclose any potential conflicts when taking on new clients in competing or related sectors
- We maintain appropriate boundaries between competing client accounts
Industry Standards
- We stay current on logistics, supply chain, and trade regulations to ensure accurate representation of industry issues
- We engage with industry developments honestly and do not distort facts to serve client interests
- We help clients communicate authentically rather than creating misleading or exaggerated claims
Client Service Approach
How We Serve Logistics and Supply Chain Companies
Position : Global specializes in marketing, advertising, and communications for logistics, supply chain, trade, and transportation companies. Our approach combines marketing expertise with genuine industry knowledge to help clients communicate effectively with their target markets.
Our Client Partnership Model
Deep Industry Immersion: We invest time in understanding each client’s specific operations, expertise, and market position so we can represent them authentically.
Collaborative Content Development: We work closely with client subject matter experts to ensure technical accuracy while crafting messages that resonate with target audiences.
Strategic Communication Planning: We help clients identify the most effective ways to demonstrate their expertise and build relationships with prospects and industry peers.
Ongoing Industry Intelligence: We monitor regulatory changes, industry developments, and competitive landscape shifts that affect our clients’ businesses and communication strategies.
Service Standards
- Response Time: We maintain prompt communication and meet all agreed-upon deadlines
- Quality Assurance: All content goes through multiple review stages before delivery
- Revision Process: We work collaboratively with clients to refine content until it meets their standards
- Performance Focus: We measure success by our clients’ ability to achieve their business and communication goals
Industry Expertise Areas
Our team maintains current knowledge in customs brokerage, freight forwarding, trade compliance, supply chain operations, port logistics, transportation regulations, and country-level trade policy to serve our clients effectively.
Our Approach
What Makes Position : Global Different in Marketing to Logistics Audiences
Position : Global brings a unique combination of marketing expertise and genuine logistics industry knowledge that allows us to create content that actually resonates with supply chain professionals.
Our Industry Foundation
Unlike generalist marketing agencies, we understand the technical complexities, regulatory environment, and operational realities of logistics and supply chain businesses. This knowledge allows us to help our clients communicate with authenticity and credibility.
Our Marketing Philosophy
- Substance Over Style: Logistics professionals value expertise and practical insights over flashy marketing tactics
- Trust-First Approach: Building long-term relationships requires honest, transparent communication that demonstrates real value
- Industry Insider Perspective: We write as informed industry participants, not outside marketers trying to break in
How We Help Clients Succeed
Thought Leadership Development: We help logistics companies articulate their expertise and perspectives on industry issues in ways that build authority and attract prospects.
Regulatory Communication: We assist clients in explaining complex compliance and policy matters to their audiences clearly and accurately.
Competitive Differentiation: We help clients identify and communicate their unique value propositions in crowded logistics markets.
Audience Engagement: We create content that speaks directly to the concerns and interests of logistics professionals, importers, exporters, and supply chain managers.
Our Commitment to Client Success
We measure our success by our clients’ results – whether that’s increased brand recognition, better lead quality, stronger industry relationships, or more effective communication with their target markets. Our role is to amplify our clients’ expertise and help them achieve their business objectives through strategic communication.
