When we designed and programmed the website for Orbit Fuels, we were introducing a new brand to the market: a women-owned fuel delivery company based in Houston, launched under the Meiborg family of companies with 45 years of logistics experience behind it. The site had to do two jobs at once, establish Orbit Fuels as a confident standalone brand with its own voice and energy, while quietly signaling the stability of the larger organization backing it.
We built the homepage around bold, kinetic messaging that captures the company’s promise of speed and accountability: fuel delivered on your schedule, with a partner that picks up the phone. A rotating hero sequence introduces the brand’s core commitments, while a clear four-step process section walks prospective customers from quote to on-site delivery. A founder spotlight puts owner Felicia Newman front and center, grounding the brand in the hustle and personal accountability that set it apart in a commodity industry. Cross-navigation back to Meiborg ties the new company into the broader family of brands, giving a young business the credibility of an established one.
Project
Website Design + Development
Client
Orbit Fuels
What We Did
UI/UX Design, Responsive Web Design, WordPress Programming
