The newest of the World Cargo Alliance networks, the Global Affinity Alliance was born of the idea that there are great, young freight forwarding companies around the world who are looking for the right network to meet global agents in order to grow their businesses.
Brian Majerus, director of the Global Affinity Alliance, approached Position : Global to help create their identity and platform that in an little over a year secured over two hundred members and continues to grow and expand. In early 2016, the Global Affinity Alliance (GAA) and other WCA networks launched Consol2Exchange, a platform matching LCL sellers and buyers focused on helping match consolidators with space to forwarders needing it.
P:G designed the GAA’s website and manages it. We also update it with new member additions and departures as well as social media campaigns via LinkedIn and content writing for the GAA site.
A fully redesigned website puts conference and options to join at new visitors' fingertips and makes logging into member resources easy with clear login and join links.
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A continued focus on clear navigation and member resources allows mobile visitors on larger devices to navigate with a desktop experience.
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The mobile site incorporates expandable navigation with constant on-screen buttons for members and new members while simultaneously providing all of the content on the desktop site in a mobile-friendly format.
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