The Airforwarders Association

The leading trade association for airfreight forwarders, AfA sought to take their existing website and presence on several social media channels and optimize and update the look.

Working within the confines of the content management system powering AfA’s website, P:G worked to optimize the site for search and increase their presence on the internet for the keywords and long tail searches they identified as important.

Their email correspondence, AIRMAIL, also underwent a facelift where templates were created where the header was active and could take recipients directly to those parts of the AfA website and the footer features the logos of their platinum sponsors, and the logos are hyperlinked to those pages.  P:G also created the banners and avatars for their LinkedIn, Twitter and Facebook pages.

Today, P:G provides marketing and social media services including design and email marketing for roadshow events, posting to their social media channels and video production. These videos have included years in review, summaries of major events and a series on #afabelonging featuring association regular members and board members talking about the importance of being a member of AfA.