On Wednesday, October 9th, at 2 PM Eastern, I will be the featured speaker on a webinar put on by major industry publication American Shipper. The webinar, entitled “Social Logistics – Understanding the Impacts of Social Media on the Logistics & Trade Industry.
You can register to participate by clicking here. 
Social media tools have become ubiquitous amongst the rank and file employees that move your business each day. Yet logistics service providers (LSPs) struggle in a broad sense to embrace the technology that can win them business and retain talent, and this is especially true when it comes to the adoption of these cutting edge social platforms.
This 60-minute live Webinar will address the latest trends in social media and provide actionable guidance on how LSPs can benefit from this emerging technology.
Key discussion points include:
- Social media as a tool to recruit and retain talent.
- Competing nationally or globally via social sales channels.
- The new rules of branding, promoting and advertising your firm.
- Useful tips and tricks in getting your firm up to speed.
- Live Q&A.
American Shipper’s publisher Jim Blaeser will host. This is a tremendous opportunity and vehicle for me to reach companies and talk about the importance that social media plays in the strategy for logistics companies and others looking to recruit and compete. I hope to “see” you in the audience.
Wednesday, October 9, 2PM Eastern. Click here to register.