Two days till W-day (Wednesday & Webinar Day)

You can get your own midweek camel fix, we’ve got important stuff to talk about here. Two things happen midweek:  Wednesday (see aforementioned dromedary reference) and my American Shipper webinar. In case you’ve missed the blogs, emails, social media promotion and every other blitz under the sun short of flying a plane with a banner… Read more »

Social media is a two-way street.

Companies who use social media to converse with their customers have to realize that it is a two-way street. Borrowing some numbers from this post on Social Media Today, here is some information about customer engagement using social media channels. 24% of those who lost their temper about a product/service turned to social media to… Read more »

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