Everything contributes to brand perception

The wider the penetration of your brand, the more integral it is to make sure that the messages you deliver are compelling, creative and further your goal of greater awareness. Perhaps you remember teachers who would say, “Neatness counts.” Those same teachers probably also told you that spelling counts as well. Personally I’ve observed two… Read more »

Targeted advertising + custom landing pages = More leads

Companies who know their customer type and target them successfully with specific ads and landing pages about those products will fill their pipeline with the kind of business they want; not the kind of business they have to accept. What’s your company’s thing? Live animals? Foodstuffs? High-value cargo? Military? Personal effects? Humanitarian goods? Chances are… Read more »

Independence Day: Some favorite American places

Yesterday, we here in America celebrated our Independence Day holiday, and it is a country that is full of great cities and sights and I’m going to share some of mine. The holiday here is, of course, marked with barbecues, sports, picnics and fireworks.  Being a summer holiday, everybody in the country can participate with… Read more »

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